ABOUT US
WORKING TOGETHER
About us & our mission
At SunshineStar Marketing, we believe every brand has a powerful story—and the potential to make a lasting impact. Our mission is to bring that story to life through high-quality, engaging content and strategic marketing rooted in creativity, purpose, and data-driven insights.
We specialize in social media management, email marketing, campaign development, and website design, tailoring each strategy to meet your unique goals. By blending authentic storytelling with performance-focused tactics, we help brands elevate their presence, build meaningful connections with their audience, and drive measurable growth. Let’s amplify your message and turn your vision into results—together.
Why SunshineStarMarketing?
Why we’re the right fit
We don’t believe in one-size-fits-all solutions. What sets us apart is our ability to deeply understand your brand, your audience, and your goals—then translate that understanding into marketing that drives results.
Who we work with
At SunshineStar Marketing, we proudly collaborate with brands across the SaaS, CPG, travel, and education industries, delivering tailored marketing strategies that drive measurable results.
Open to New Industries: We’re always excited to explore new sectors and fresh opportunities. If you represent a business outside these core industries, we’d love to learn more. Feel free to schedule a discovery call—let’s see how we can help bring your vision to life.
Whether you’re launching a new app, scaling a product line, promoting a destination, or enrolling the next generation of learners, our team knows how to meet your audience where they are—and turn interest into long-term loyalty.
SaaS (Software as a Service)
We help innovative tech companies and platforms build trust and awareness through thoughtful messaging, conversion-focused landing pages, and lifecycle email campaigns that turn trials into paying users.
Travel & Hospitality
Whether you’re a boutique resort, cabin getaway, or experience-based brand, we craft engaging content and campaigns that highlight your unique offerings, attract new visitors, and inspire bookings.
Consumer Packaged Goods
From wellness products to food and beauty brands, we bring CPG stories to life through high-impact visuals, social campaigns, and targeted email and SMS strategies that boost brand loyalty and repeat purchases.
Education
We support educational institutions and EdTech companies in increasing enrollment, student engagement, and program visibility through personalized communication strategies, lead nurturing flows, and content that speaks to prospective students and parents alike.
Meet our leadership
I’m known for my strategic mindset and hands-on approach, and I’m passionate about turning bold ideas into scalable brand experiences. With a strong background in email and SMS marketing, I specialize in building automated customer journeys, lifecycle campaigns, and conversion-focused flows that drive engagement, retention, and results. Whether I’m developing a high-performing TikTok content strategy, fine-tuning CRM workflows, or optimizing multi-channel messaging, my focus is always on creating genuine connections with your audience.
My customer-first philosophy is what led me to build SunshineStar Marketing—a growing agency based in Pennsylvania that partners with brands across SaaS, CPG, travel, and education industries. We blend creativity with data-driven strategy to deliver real, measurable impact.
When I’m not crafting marketing strategies, you can find me exploring hidden travel gems in small towns, getting lost in a good mystery novel, or spending time with my chocolate lab, Bella.
If you’re looking to elevate your online presence, improve your email and SMS performance, or boost conversions, I’d love to connect and learn more about your business goals.
Janice Rega
Join our team
Join our growing team and help shape the future of creative, data-driven marketing—where innovation, collaboration, and purpose come together.